About Ashley White

Ashley White is a passionate advocate for skin care and a digital community builder. As the Founder of Skin Class Hero, she has created a thriving online space dedicated to demystifying skincare science and promoting its importance as a critical facet of overall health.

With her expertise in content strategy, social media management, and industry trends, Ashley has successfully cultivated a vibrant community of skincare enthusiasts. Her thought leadership has earned her recognition as one of the Pioneers of Skin Care Twitter by GLOSSY, and her ability to spark engaging conversations around skincare, food, and pop culture has made Skin Class Hero a go-to destination for skincare information.

Ashley's journey in the skincare industry began with her Esthetics License from DOUGLAS J AVEDA in 2018. She has since honed her skills as a Lead Esthetician, Skin Care Consultant, and through her work at Skin Class Hero. Her expertise extends to various areas, including:

Content Strategy & Social Media Management
Organic Social Content Direction
Industry Trend Understanding
Influencer & Affiliate Marketing
Copywriting
Education & Outreach Initiatives
Community Building & Engagement
Video & Photo Editing

Ashley's work has been featured in numerous publications, including Byrdie, Essence, Glossy, Healthline, INSTYLE, and many more. Her insights on skincare have been sought after by industry experts and consumers alike, making her a trusted voice in the skincare community.

Owner & Lead Esthetician

THE PILLARS OF GOOD PRACTICE

A C C C E S I B I L I T Y

Holding An Open Door To All
Client comfort, safety, and accessibility are priorities for maintaining an enjoyable salon experience for everyone. All clients have access to adequate seating, an elevator, PPE such as masks and gloves, and a private service area to account for the specific requirements of hijab-wearing individuals.
E D U C A T I O N

Knowledge Is Power
After evaluating your skin (either virtually or in person), we worth together to understand where your skin fitness is and identify a clear path for where you want to be. Following your appointment, your individualized homecare treatment plan outlines both your skin status as of the appointment date as well as a home care regime to maintain positive growth until your next appointment.
O P T I O N A L I T Y

Meeting You Where You Are
Bespoke corrective therapies are broken down into 30 minute, 60 minute, and 90 minute intervals- both in person and virtually- to allow you to pick a time that works best for us to start and continue your skin fitness journey. Monday and Tuesday studio hours extend past the typical work day to allow accommodation for those working business hours.
On occasion additional hours do open up for Wednesday-Friday appointments, stay tuned to my Instagram stories for extended scheduling!